Cookie Policy

1. What Are Cookies?

Cookies are small text files placed on your device when you visit a website. They help the site work, remember your preferences, and understand how visitors use the pages. We also use similar technologies such as local storage and pixels; in this policy we refer to all of them as “cookies”.

2. Consent & Google Consent Mode v2

By default, analytics and advertising cookies are set to denied until you make a choice. We use Google Consent Mode v2, so no analytics or advertising storage is used unless you grant consent through our cookie banner. Strictly necessary cookies do not require consent because the site cannot function without them.

3. Categories of Cookies We Use

Strictly Necessary

Required for core functionality such as page navigation, security, and remembering your cookie choice. These are always active.

Analytics & Performance

Help us understand which pages are visited and how the site performs so we can improve it. We use Google Tag Manager and Google Analytics for this, and only after you consent. We also record privacy-respecting, first-party usage events to measure our own conversion funnels.

Marketing & Advertising

Used to measure the effectiveness of our advertising (for example, Google Ads and Meta) and to show relevant content. These are set only with your consent.

4. Third-Party Services

Some cookies are set by trusted third parties whose tools we use, including Google (Tag Manager, Analytics, Ads) and Meta. These providers process data under their own privacy and cookie policies. We recommend reviewing their policies for full details of how they use cookies.

5. Managing Your Preferences

You can accept or decline non-essential cookies using the banner shown on your first visit. You can change your decision at any time by clearing this site’s cookies in your browser, which will prompt the banner to appear again. Most browsers also let you block or delete cookies through their settings — note that blocking strictly necessary cookies may affect how the site works.

6. Do Not Track

Because there is no consistent industry standard for “Do Not Track” signals, our default consent state (analytics and advertising denied until you opt in) already reflects a privacy-first approach.

7. Changes to This Policy

We may update this Cookie Policy to reflect changes in the technologies we use or in legal requirements. The “Last Updated” date at the top of this page indicates when it was last revised.

8. More Information

For how we handle personal data more broadly, see our Privacy Policy. This policy is issued by Sparq IT Services; registered-entity details are available on our Business Information page. Questions? Email [email protected].