A custom CRM that gives every lead a next step
Leads from your website, ads, WhatsApp and phone end up in one place, each with a source, a stage, an owner and a follow-up date. Automations handle the reminders and routine messages. Your team handles the conversations.
- weeks for a standard pipeline
- 2–3
- in per-seat licence fees
- ₹0
- of the code and records in your name
- 100%
Lead management built around how you actually sell
CRM & Pipeline Automation is a lead management system designed around your team's real process. We map your stages, build the dashboard, connect your lead sources, and automate follow-ups and alerts, so you can see where every lead stands and what happens next.
A good fit if
- Leads live in WhatsApp chats, Excel sheets and people's memory
- You can't quickly answer “how many leads came in this month, and how many closed?”
- You tried HubSpot, Zoho or Salesforce and your team stopped using it
- Several people handle leads and nobody is sure who owns which
Probably not a fit if
- You get a handful of leads a month and one person handles them all. A shared sheet may be enough for now.
- You need a full ERP for inventory, accounting and HR. We focus on the lead-to-customer pipeline.
Where leads go quiet
Plenty of deals aren't lost to a competitor. They're lost to a follow-up that never happened.
- An enquiry sits in a WhatsApp chat until it scrolls out of view.
- Nobody knows which leads are hot, so the team calls them in the order they arrived.
- Two people call the same lead, or nobody does, because ownership isn't recorded anywhere.
- When a lead calls back three weeks later, the context is spread across four apps.
- You pay for ads but can't connect a closed sale to the campaign that produced it.
What we build
A pipeline your team will actually open every morning, with the busywork automated around it.
Pipeline stages that match your sales
New, contacted, qualified, proposal, won, lost, or whatever your process really is. Stages update in one click and the whole team sees the change live.
Lead priority scoring
Each lead is scored from its answers, such as budget, timeline and service, with the reasons shown, so your team knows who to call first and why.
Follow-up reminders
Every lead gets a next-action date. Overdue follow-ups are flagged on the dashboard and in a daily digest email.
WhatsApp and email automation
Confirmations, scheduled follow-ups and stage-based messages go out on their own through the WhatsApp Business API and email.
One timeline per lead
Messages, notes, calls and stage changes in one history, so anyone on the team can pick up the conversation.
Source and pipeline reports
Leads by source, conversion between stages and response times, so you can see which channels produce customers.
What the CRM connects to
A CRM is only as useful as what flows into it. We connect it to every place leads come from and every channel follow-up goes out on.
- Built in this system
- Connected system
- The outcome
Traffic
Ad campaigns tag every lead, so the CRM knows where each one came from.
Lead generation systemWebsite
Website and landing-page forms post straight into the pipeline. No copy-paste.
Growth website systemTracking
UTM parameters and click IDs are stored on each lead record.
CRM (built in this system)
One pipeline, one record per lead, one owner at every stage.
Follow-up (built in this system)
Stage changes trigger WhatsApp messages, emails and reminders.
WhatsApp automationRevenue
Won deals stay tied to their source, so you can see which channels actually pay.
How the project runs
Fixed scope and price before we start, and a staging link to review before anything goes live.
01
Map your sales process
We sit with the people who handle leads and write down how a lead really moves from enquiry to payment, including the hand-offs where things get dropped.
02
Design the pipeline and rules
Stages, scoring rules, owners, reminders and automated messages, agreed on paper before we build anything.
03
Build, connect and import
Dashboard built, lead sources connected, existing leads imported from sheets or your old CRM, and your team walked through it.
04
Run and refine
Real leads flow through from day one. For the first two weeks we watch how the team uses it and adjust stages and automations to fit.
What you get
Included in the handover, agreed in writing before we start.
- A web-based CRM dashboard that works on desktop and mobile
- Pipeline stages, lead owners and filters set up for your process
- Priority scoring rules, with the reason behind every score
- Follow-up dates with overdue flags and reminders
- WhatsApp Business API and email automations for key stages
- Your existing leads imported from sheets or your old CRM
- Source, stage and response-time reports, with CSV export
- Code, database and accounts in your name, plus two weeks of post-launch tuning
Why work with Sparq on this
Fits the process you already have
We model your stages and hand-offs instead of asking your team to adopt a generic template.
No per-seat pricing
Add team members without a licence bill. You pay for hosting and the APIs you use.
WhatsApp built in
Messaging runs through the official WhatsApp Business API inside the CRM, not through a third-party bridge.
Afzal Hameed, founderHow we work
CRMs we've built and run
Real projects, described plainly. The full write-ups include the problem, the build and the numbers.
Sparq IT Services
Our own CRM
Every enquiry to Sparq lands in a CRM we built and use daily: priority scoring with visible reasons, follow-up reminders with overdue badges, a daily digest email and a WhatsApp inbox.
TDSS Certification Services
ISO Certification & Compliance
Read the case study: TDSS Certification ServicesAn admin CRM for an ISO certification firm, with an application pipeline (pending, under review, approved or rejected) and automated emails at each step.
MetroMitti
Real Estate / PropTech
Read the case study: MetroMittiA real estate platform with role-based admin, agent management and lead capture with automated notifications.
Frequently asked questions
Straight answers about our CRM & Pipeline Automation. If yours isn't here, ask us directly.
Ask on WhatsAppIs this a custom build or a third-party CRM?
It's custom-built: Firebase or Supabase for real-time data, Next.js for the dashboard, the WhatsApp Business API for messaging and Resend for email. You own the code, the data and the accounts, and there's no monthly CRM licence.
How long does it take to set up?
A standard pipeline with WhatsApp automation, email, lead scoring and reports takes 2–3 weeks. Setups with multi-team routing, custom reports and role-based access take 4–6 weeks. You get a fixed timeline before we start.
Can a non-technical team use it?
That's the design goal. Updating a stage is one click, adding a note is typing, and finding a lead is a filter. We train your team live and leave short video walkthroughs.
What happens to our existing lead data?
We import it. Whether your leads are in Google Sheets, Excel or another CRM, they come across with their history so your team starts with a full pipeline, not an empty one.
Why not just use HubSpot or Zoho?
They're good products, but they ask you to fit their model and charge per seat. A custom CRM follows your actual stages, lets you add people without a licence cost, and has WhatsApp built in rather than connected through a plug-in.
Can the CRM send WhatsApp messages automatically?
Yes, through the official WhatsApp Business API. It can send approved template messages when a lead arrives, scheduled follow-ups by priority, and messages when a lead changes stage. Every message is logged with its delivery status.
We already have a CRM. Can you add just the automation?
Yes. If your CRM has an API, we build the WhatsApp sequences, email triggers, scoring and alerts on top of it. If it doesn't, we build a lightweight layer that handles the automation alongside it.
What support do we get after launch?
Every build includes two weeks of post-launch monitoring and tuning. After that, monthly support for new automations, reports and onboarding is optional. The system is built to run without us.
Map your pipeline with us
Tell us how leads reach you today and who handles them. We'll send a free growth plan with the stages, automations and reports that would fit your team.
Reply within 24 hours, usually faster. You deal directly with Afzal Hameed.