WhatsApp automation that replies to every lead as soon as they enquire
Your buyers already live on WhatsApp. We connect your business number to the official WhatsApp Business API, so new leads get an instant personal reply, follow-ups go out on schedule, the right person is alerted, and every message is saved against the lead.
- personal reply to every new lead
- Instant
- Meta's official one, with approved templates
- API
- margin added to Meta's message charges
- 0%
Fast, consistent follow-up that doesn't depend on memory
WhatsApp & Communication Automation is the layer that makes speed and persistence automatic. It covers the API setup, message templates, the scheduling engine, routing to your team, and the inbox your team replies from.
A good fit if
- New leads wait hours for a first reply, especially in the evening and on Sundays
- Follow-up is inconsistent: some leads get three messages, some get none
- Conversations sit on staff phones and leave when the staff member does
- You use broadcast lists and can't tell who read, replied or bought
Probably not a fit if
- You want to bulk-message purchased contact lists. Meta's rules don't allow it, and we won't build it.
- You only get a few enquiries a week. The free WhatsApp Business app may be enough for now.
How slow replies cost deals
An enquiry is at its warmest the minute it arrives. Most follow-up is organised around when staff are free, not when the buyer is.
- A form comes in at 11 PM and the first reply goes out the next afternoon.
- Someone copies each lead's details from an email into WhatsApp by hand.
- High-value leads get the same generic message as everyone else, or nothing at all.
- Nobody can see which messages were delivered, read or answered.
- Chats live on personal phones, so the history leaves when people do.
What we build
Everything between “new lead” and “conversation started”, running without anyone watching it.
WhatsApp Business API setup
Number registration and verification with Meta, your business profile, and message templates written and submitted for approval.
Instant lead reply
A personalised message with the lead's name and enquiry, sent as soon as the form is submitted, day or night.
Priority-based follow-up sequences
Scheduled follow-ups whose length and timing depend on the lead's priority, sent by a scheduler that checks the queue every minute and is locked against double-sending.
Team alerts and routing
New leads and replies notify the right person by WhatsApp, email or browser push, based on service, location or availability.
Shared inbox with full history
Every message stored against the lead with its delivery and read status, in a team inbox that handles text, images, documents and voice notes.
Appointment reminders
Confirmations and reminders before meetings or site visits, and a rebooking message when someone misses one.
Where WhatsApp fits in your system
Automation is only useful if it's triggered by real events. We wire WhatsApp into your forms, ads and CRM so the right message goes out at the right moment.
- Built in this system
- Connected system
- The outcome
Traffic
Click-to-WhatsApp ads and website buttons start conversations already tagged with their source.
Lead generation systemWebsite
Form submissions trigger the first message the moment a lead submits.
Growth website systemTracking
WhatsApp clicks are recorded as conversions alongside calls and forms.
CRM
Every message is saved on the lead's record, and stage changes can trigger new messages.
CRM & pipeline automationFollow-up (built in this system)
Instant reply, scheduled sequences, reminders and team alerts.
Revenue
Every lead gets a fast first reply and consistent follow-up, not just the ones someone remembered.
How the project runs
Fixed scope and price before we start, and a staging link to review before anything goes live.
01
Map your conversations
We look at when and how your team talks to leads today, and where the gaps are. Usually it's the first reply and the days after it.
02
Write sequences and templates
Welcome, follow-up and reminder messages in your voice, timed to your sales cycle, and submitted to Meta for approval.
03
Connect and test
API connected, scheduler running, CRM logging in place. Your team receives the full sequence first, so you see exactly what leads will get.
04
Go live and tune
Real leads start receiving messages. For the first two weeks we adjust timing and wording based on delivery and reply data.
What you get
Included in the handover, agreed in writing before we start.
- A WhatsApp Business API number, verified and connected
- Approved message templates for welcome, follow-up and reminders
- An instant reply to every new lead from your website and ads
- Scheduled follow-up sequences by lead priority
- Team alerts for new leads and replies
- A team inbox with full message history, including media
- Delivery, read and reply status on every message
- Setup notes covering Meta's messaging rules and running costs
Why work with Sparq on this
Official API only
We use Meta's WhatsApp Business API with approved templates and respect the 24-hour customer service window. No unofficial automation tools.
Wired into your pipeline
Messages are triggered by your forms and CRM stages, not by a separate tool with its own contact list.
No per-message markup
Meta's messaging charges are billed to your own account. We don't add a margin on top.
Afzal Hameed, founderHow we work
WhatsApp automation we've built
Real projects, described plainly. The full write-ups include the problem, the build and the numbers.
Sparq IT Services
Our own consultation journey
Book a consultation: Sparq IT ServicesWhen someone books a consultation with us, our system sends the WhatsApp confirmation and reminders before the meeting, and replies land in our CRM inbox with push alerts. Book a slot and you'll see it from the other side.
Shoot O' Clock
Sports Academy
Read the case study: Shoot O' ClockA WhatsApp-first enquiry funnel for a Gurugram shooting academy, with WhatsApp clicks tracked as conversions alongside calls and forms.
- Channels tracked
- 3
Frequently asked questions
Straight answers about our WhatsApp & Communication Automation. If yours isn't here, ask us directly.
Ask on WhatsAppDo I need a WhatsApp Business API account?
Yes, either directly through Meta or through a Business Solution Provider such as Interakt, Gupshup or AiSensy. We handle the setup: registering and verifying your number, submitting templates for approval and connecting it to your system.
Will my number get flagged as spam?
Meta rates numbers on how recipients respond, so the safeguard is sending wanted messages. We only message people who contacted you, use approved templates, respect the 24-hour window, space follow-ups over days rather than minutes, and rate-limit sends.
Can my team still reply manually?
Yes. Automation covers the first reply and scheduled follow-ups. Your team can step into any conversation at any time from the shared inbox. It's a safety net that makes sure no lead gets silence, not a replacement for real conversation.
What does it cost to run each month?
The build is a one-time cost. Running costs are Meta's messaging charges, which depend on message category and volume, plus hosting and scheduling infrastructure. We estimate your monthly running cost during scoping, based on your lead volume.
How is this different from Interakt or AiSensy?
Those are good general-purpose dashboards. We build the automation into your own CRM, lead pipeline and website forms, so lead scoring decides the sequence and your team sees everything in one place.
Can messages be triggered by what a lead does?
Yes. Messages can be triggered by form submissions, stage changes, time delays, bookings or a manual action in your CRM. For example, a lead marked qualified can receive a relevant case study a couple of hours later.
What happens when a lead replies?
The reply lands in your team inbox and alerts the assigned person, who continues the conversation. Sequences can be set to stop once a lead replies, so nobody gets automated follow-ups in the middle of a real conversation.
Can it connect to our existing CRM or website?
If your website forms or CRM can send data through an API or webhook, we connect them directly. Google Sheets works too. We're flexible about the source and strict about how the automation behaves.
Stop leads waiting for a reply
Tell us how leads reach you and how your team follows up today. We'll send a free growth plan with the sequences and setup that would fit.
Reply within 24 hours, usually faster. You deal directly with Afzal Hameed.